4.+Unit+Three

UNIT Three: Boom to Bust - the 1920s

Social Characteristics: > == == Cultural Clashes: Political Changes: Consumerism:
 * Evaluate the changing cultural roles
 * Characterize the demographics of America in the 1920s
 * Assess the characteristics of the Heroes of the 1920s
 * Evaluate the influence of Mass Media on the culture
 * Assess the influence of the 1920s counter cultures
 * Understand the tensions between racial groups
 * Compare the presidencies of Harding and Coolidge to Wilson's term
 * Evaluate the reasoning behind the Red Scare
 * Assess the changes in national economic policies
 * Explain the factors that encouraged consumerism
 * Evaluate the influence of on

> the American culture
 * Validate the use of the stock market during the 1920s

Unit Documents:



Below are three links to the documentary you need to view by November 28. It is //The Century: Peter Jennings // and these three links make up the three parts of the episode dealing with the 1920s. It is filled with interesting film and quality commentary and really covers the decade visually. This should be help you better visualize the readings.

Part I:

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Part 2:

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Part 3:

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CULTURE WEBQUEST!!!!

The 1920s was an exciting time for many in America. Also called the Jazz Age, many exciting changes in American culture were taking place. The purpose of this Webquest is for you to get a flavor for the times. Enjoy! You will spend 50-55 minutes exploring at least three aspects of culture from the 1920s. Then, you will create a magazine cover that focuses on the areas you learned about and is representative of the times.

The Process:

> == ==
 * 1) Choose three of the following aspects of culture to explore: Fashion, Cars, Sports, Entertainment, Women, Technology, or Crime
 * 2) Read about your topic using the links below. Become as informed as possible about that particular segment of culture. VERY IMPORTANT: Sites have both pictures and text. It is IMPORTANT that you look at the pretty pictures **AND** READ!
 * 3) Consider the themes, achievements, and important people that shape your topic.
 * 4) Feel free to Google search your topics even further.
 * 5) Using a word processor or publishing software, create a cover that might have appeared on a magazine like “Life,” “People,” “ELLE,” or “TIME.” Covers should have a combination of pictures and headlines that highlight the major trends of the day. Your goal is to capture the flavor of culture in the 1920s and your mag cover must feature elements from your three chosen aspects.
 * 1) Save your document and then upload it to the Wiki (using the file tab as you did for the class survey) and place it in the space below the assignment. Make sure your last name is on the document!

An Example of Life Magazine from the 1920s!

Resources: A good starting place.... [|Introduction to 1920s Culture]

Fashion:


 * [|Fashion for Men and Ladies]
 * History of Fashion
 * [|The Ultimate Fashion Site]
 * [|1920s Fashion]

Cars:


 * [|Chicago Vintage]
 * [|1920s Automobiles]
 * [|Riley Motors]
 * [|Classic Cars]
 * [|Ford]
 * [|Consequences of the Automobile]

Sports:


 * [|Helmets]
 * [|Babe Ruth]
 * [|1920s Sports]
 * [|Black Baseball Leagues]
 * [|Article on 1920s Sports]

Entertainment:


 * [|Movies and Radio]
 * [|Music]
 * [|Media History Timeline]
 * [|The Roaring 1920s Concert Extravaganza]
 * [|Audio Clips of Music]
 * [|Greatest Films of the 1920s]
 * [|Fads]

Women:


 * [|Woman on the Silver Screen]
 * [|Flapper Jane]
 * [|Women’s Organizations in the 1920s]
 * [|Margaret Sanger]
 * [|Bessie Smith]
 * [|Amelia Earhart]

Business, Industry, and Technology:


 * [|Technology’s Impact of Life]
 * [|Charles Lindbergh]
 * [|Electronic Consumer Appliances]
 * [|Henry Ford]
 * [|Business]

Crime:

> > == ==
 * [|Leopold and Loeb]
 * [|Capone]
 * [|Sacco and Vanzetti]
 * [|St. Valentine’s Day Massacre]
 * [|Temperance and Prohibition]
 * [|The Scopes Trial]

Conclusion:

This short webquest should have given you an overview of 1920s culture. Hopefully, you have noticed how much of our culture today has been influenced by this period. This is a theme we will pick up on throughout this unit.

POST HERE!!! 





 Advertising in the 1920s:

After the war, general circulation magazines dropped the theme of reform and picked up on the culture of consumerism. //Ladies' Home Journal// and //The Saturday Evening Post//, featuring Norman Rockwell's paintings on its cover, became fixtures in middle-class homes around the country. Hoping to attract serious newsreaders, Henry Luce began p ublishing //Time// in 1923. New tabloid newspapers launched after the war, like the //New York Daily News.//

Coca-Cola serves as a good example of how product advertising changed over this forty-year period. When first introduced in the 1880s, the product was marketed as a medicine, with claims that it cured headaches, and that it "revived and sustained" a person. Seeking to build repeat business and brand loyalty, by the 1920s the company emphasized it as a refreshment and a "fun food". Consumers demanding the cola at soda fountains could pressure storeowners to stock it, or risk losing their business. Today Coca-Cola is one of the largest and most visible companies in the world thanks to its successful advertisement campaigns.achieved large circulation by covering crime, sports and scandals. Advertisers, now reaching millions of consumers on a daily or weekly basis, hired movie stars and sports figures to persuade Americans to buy all types of products, from coffee to tobacco products. Business had become America's secular religion, thanks to advertising. Bruce Barton's 1925 book comparing religion and business, //The Man Nobody Knows //, declared Jesus Christ's parables as "the most powerful advertisements of all time.... He would be a national advertiser today."



[[file:Kahrs Advertisement.docx]][[file:Garman 1920s Advertisement.docx]][[file:Duffey 1920's Ad.doc]]
==<span style="font-family: Arial,sans-serif; font-size: 10pt;"> ==

<span style="font-family: Arial,sans-serif; font-size: 10pt;">The Internet is teeming with ads from the 1920s that demonstrate the "national culture" and consumerism of the 1920s. The example above illustrates the ways advertisers appealed to consumers. **For this assignment - you must find an ad from the 1920s and post it in the space below. Along with the image, you must offer an analysis of how that ad represented the shift toward consumerism in the 1920s.**

<span style="font-family: Arial,sans-serif; font-size: 10pt;">**For example: in the ad above, the young man represents a healthy, good-looking American who has lesiure time to spend playing lawn games with friends. If he wants to keep those friends, and that lifestyle, he'll want clean, white teeth. This demonstrates that ads in the 1920s were geared towards selling a lifestyle, not just a product. Everyone wants to live like this young man, therefore everyone wants clean, white teeth as well, and they need Colgate to make that possible.**


 * HERBERT HOOVER ANALYSIS ACTIVITY **


 * Herbert Hoover is often blamed for causing the Great Depression. Although historians debate whether or not he could have done more to slow the progress of the Depression, almost all agree he is unfairly blamed for actually causing the calamity. Visit the following websites to learn more about Hoover and his presidency. Come to class WITH AN OPINION (typed in paragraph form) as to whether or not Hoover should be blamed for the Great Depression. **

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 * Visit all the links on the right-hand side of the above website. **

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[|http://www.hoover.archives.gov/info/faq.html#depression]

In the above link, read "What did President Hoover do to fight the Great Depression?"